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新年の決意

あけましておめでとうございます。

本年もよろしくお願いいたします。

新年早々ですが
4日から仕事をはじめ
2件の農家さん、農業法人さんとの
コンサルティング

どちらも、新しい決意をされ
すばらしい刺激をいただきました。

1.今までの顧客から新しい顧客へ

一人目は
1年間 深くご支援させていただいた方です。

商品のデザインを変え
コンセプトを変え
テストマーケティング
課題の洗い出し
原価計算をしながら
よりそってきながらその方を見てきました。

本当にやりたいことは何か?
絶えず真摯に自分と向き合った来られた方です。

今回の打ち合わせで

既存の顧客での低価格競争を脱却し
新しい販路を開拓していく道を決意されました。

それは、とても勇気のいることだと
思います。

事業をしている以上、確実に売れる方が
資金繰りとしても安心です。
でも、利益は変わらない。
ここを脱却するには相当な覚悟がいると思います。

だから、単にデザインを変えるだけの話ではありません。

その裏で大変な葛藤と
その葛藤を断ち切るための努力があってできる
ことなのかと思います。

この方はずっと
その努力をしてきました。

何かを得るために
何かを捨てる。

いうのは簡単ですが
なかなかできることではないかと
思います。

経営判断は、現状を引きずりながら
なんとなくあいまいなまま進めていることが
意外と少なくないのかもしれません。

大きな決断をするとリスクも生じますし
リスクを最小限にするのも経営者として
大切なことです。

でも、だからといって
今のまま大きく変わらないと
結果も変わらない。

変わろうと口では言っても
行動に移すのは
相当な決意と覚悟を持った人なのだと
思います。

もう一つの決意の話も
あります。

それはまた明日書きますね。

2018年も勉強の毎日です。

本年もよろしくお願いいたします。

shutterstock_112249904

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